I’ve neglected up1level for sometime but, I did have a reason. So, what is that reason?

Right after the stse2.0 launch (issues there but history now) I went in search of a new SEO friendly theme for up1level. I found it in Semiologic. I really liked it, SEO friendly and offers a variety of options. Great I thought finally a theme I can stick with for a little while and not have to go thru change issues that can occur. One never knows until it happens. Once it happens, your day changes to fix & repair. That is something I decided I didn’t want to do.

Then, came the dreaded news…. Semiologic SOLD to Darrell Ridley. That was in Sept 2008. IMO when something is sold, you never know what the future of the product will be. How many times has something been purchased and run in to the ground. I can remember Yahoo gobbling up and today most of those have been broken down and excreted.

So in order to avoid the potential migraine like the plague I, went in to avoid (negelect) mode only posting and updating at the bare minimum.

Well, today just out of curiosity I decided to check out the Semiologic website. Good (old) news for me, Darrell Ridley backed out and Denis, after a lot of aggravation, is back in control of Semiologic.

So with that said, up1level is back on my radar and I have a lot of catching up to do. More frequent posts are on the way. Just one last task to accomplish… TAXES :(((

I’m getting all that together and once I’ve met with my taxman, up1level will get back on track.

At SSWT a friend, Elliot, posted about Perry Marshall’s ” Google is cracking down on
multiple industries they have deemed “Illegitimate.”

It’s a little ironic that I read Elliot’s post this morning because yesterday morning on the radio the DJ’s were talking about Facebook and it’s birthday. Jackie was telling Scott the good of using Facebook. You know reconnecting with old friends, current friends, classmates, etc.

Scott’s reply was something like: I don’t like Facebook because it has become just a bunch of
“I can show you how to a million dollars….” Scott isn’t alone, either.

Knowing what I know it started me thinking. How and Why???

Google is the Ruling Family of Internet Search. The King and Queen so to say. Google sets the rules that all others must play by. For the non-monetized / minimal monetized website there is little impact on alogarithm changes. But, the same is not true for the SEO optimized players.

SEO optimized players (bishop, knight & rook) are the monetized sites. The monetized sites will engage Google at different aggressive levels to better their search results page rank. Stirving for the coveted “Google Page 1″. Being so difficult to acheive due to the limited amount of results available on page 1, the SEO optimized resort to employing tactics and stratagies.

It is these very tactics and stratagies that creates the clutter. As more and more sites employ tactics and stratagies the amount of extra webpages increases by the millions. Are they all neccessary? Yes for page rank but, no for knowledge / information.

Seriously, how many ways can something be rewritten? When you get right down to it, it is all the same. It relates to math.

The Sum of Numbers

The amount obtained by adding numbers. Or, the answer to an addition equation. On a relatively small scale It looks like this:

1+99 = 100, 2+98 = 100, 3+97 = 100 until it reverses and arrives at 97+3 = 100, 98+2 = 100, 99+1 = 100

The point is that the sum is always 100 while only the equation changes. The information = the numbers and the sum = the total pages. It all boils down to the the lowest sum which would be 1. 1+0 = 1. Everything else is just a different writing of that. As more knowledge is discovered that knowledge would replace or just added to the previous version.

Back in the old ages, pre-internet there were encyclopedias. Lets say the average family would have had a set. As a child we had “World Book” and every year we would get a book that contained updates. There was not a need to have additional encyclopedias, one did the job.

Jump forward to today and do a Google search and look at the total results. I just searched the term “chess” and the coveted page 1 has “Results 1 - 10 of about 45,6000,000 for Chess”.

This is all at a very high level and it is understood that “chess” is a broad keyword term and the results do drill down to long tail keyword phrases but, it does demonstrate the point…

The internet has become cluttered with redundant pages created solely for the purpose of Google juice. That is fine because that is what Google created when they set the rules for how a page will rank. Now Google feels it is time for a change.

A chess move as Google has captured one of the IM pawns. Now it is IM’s move in the ever changing world of internet search.